Multi-channel campaign for Grain Growers of Québec

In a context of profound transformation in agricultural conditions and increasing environmental disruptions, the Grain Growers of Québec have set out to raise awareness about the role of grain growers in Québec’s food and economic systems. They commissioned Braque to develop a campaign aimed at promoting the cause and gathering signatures to support their manifesto.

Braque developed a multi-channel campaign including traditional and digital advertising as well as a microsite, which presented the reality of the Producteurs de grains du Québec. The campaign incited visitors to sign the manifesto. A key element of the campaign was the video manifesto featuring testimonials from Québec farmers. A touching and inspiring production that humanizes the cause.